Press Day | Rich London

We brought the outdoors, indoors with our ‘SS14 Beer Garden’ Press Day.

Held this season at East London’s latest hot spot, 'HOXTON GALLERY', the Rich London SS14 Press Event this year attracted over 400 key media players and influencers including top Stylists, Editors, models and Bloggers. Representing a diverse range of fashion and lifestyle brands, from exciting start up’s to global herritage brands, the collections attracted an equally eclectic crowd from 11am till 11pm.http://www.richlondonpr.comUnder the 100 year old arches of Hoxton Gallery, situated in the heart of fashionable Shoreditch, opposite the popular 'Jaguar shoes' and only a stone’s throw from Old Street station, we were strategically placed in the middle of several publishing houses including i-D, Dazed and Confused and Vice, to name a few.To raise the bar this year we set ourselves the brave task of creating a summer beer garden under the arches on a wet, cold Winters day. Over the last few years Rich London have built a reputation for creating creative, original events, pushing the boundaries of what is expected, and this year was no exception.With the help from 'Bulmers' cider and 'Mother Flipper' gourmet burgers, we managed to transform the venue into an exhibition space like no other. Our beer garden concept was brought to life with the aid of ‘Tru-lawn’ artificial grass, creating the perfect outdoors, indoors, enticing even the best guests to stay for hours and in some cases, return several times throughout the day.Proudly showcasing our 14 brands including; Brutus, Champion, Humor, Known, Surf Liquor, Manuel, Ritz, Armistice, Miko Spinelli, New Love Club, Raleigh, Enter, Hypergrand, Man Up Girl and Schott NYC, many journalists said it was the best press day they had ever been to!https://vimeo.com/79982522