Brand Experience | Swatch x Dazed

On 27-MAR, the eight city Pre-Launch Tour for the White Loop Club Special 2014 stopped in London at the Hoxton Gallery.  The Swatch Club x Dazed launch party was held in cooperation with Dazed magazine.On the ceiling of the Gallery, an very "Swatchy" installation by artist Gary Card was shown (see above).  He writes: "I made this installation for the dazed/swatch party last night. 30 hand painted interpretations of swatches most iconic watches all woven together to make a sort of gigantic swatch nest."