Pop-up Shop | Estonian Design House

 Kärt Põldmann is one of four emerging designers whose display “KAAMOS. Fashion Now: Estonia” won the main prize at International Fashion Showcase during London Fashion Week in February 2014.The Estonian Design House’s temporary pop-up shop at the Hoxton Gallery showcased the best of the country’s contemporary design. The shop had a wide selection of fashion accessories, such as bags, shoes and jewellery and home-ware products, including furniture, lamps, textiles and ceramics. The Estonian Design House introduced the collection as “exciting contemporary Nordic designs, placing emphasis on stylist minimalism, the use of natural materials, ingenuity and humour”. The shop involved both established designers and first-timers, and attracted about 200 guests on its opening night.The owner of the food label, Hää Eesti Toit, Helmet Raja, was in London for the first time, representing Estonian packaging design. Raja has a successful tourist-oriented gourmet food boutique at Viru Street in Tallinn and doesn’t have any set plans for expanding yet. “We are just testing people’s reactions to the tastes here,” he said. At the same time he believes that well presented traditional foods would be a success abroad. “Over half of Estonia is covered with forest, which is a rare thing in the modern overcrowded world. Food coming from pure nature is truly special,” he added, presenting smoked moose-sausage, patés and a variety of preserves.https://www.youtube.com/watch?v=7jdy0vZmadU