Brand Experience | Campari

Iconic Italian aperitif brand Campari is celebrating its 150-year heritage with the Shoreditch Red Night District, a new campaign that encourages consumers to explore the brand’s history through art and cocktails. Brand experience agency The Field leads on planning, creative and execution.Until June 10, two East London’s venues – the Hoxton Gallery and Dreambags JaguarShoes – are being transformed into Campari brand experiences that showcase the heritage of the brand, effectively painting the top of Shoreditch High Street RED for a month.The Hoxton Gallery will showcase an exhibition that documents the brand’s most famous artworks since the early 1900’s. The Field has collaborated with East End art collective Moniker and Dreambags JaguarShoes to bring Shoreditch authenticity to the work. It will showcase the work of artists including including Hohenstein, Ugo Mochi and Leonetto Cappiello among others; in a contemporary East London street setting. Signature Campari and tonic cocktails will be available for guests to sample as they explore the exhibition.:

16th May – 10th June

Where: Hoxton Gallery (Free entry)

Times: Wednesday – Sunday 12.30pm – 11pm