Brand Experience | Lipton Ice Tea

In July 2016, Virtual Umbrella partnered with Lipton Ice Tea to present a cutting-edge blend of VR and commissioned art from Mr.Doodle at the Hoxton Gallery, London. 

Using HTC Vive technology to invite visitors on a “creative painting adventure”, the team encouraged guests to create their very own 3D masterpieces before examining the 3D works of popular London artists, including experimental creator Sam Cox (a.k.a the Doodle Man).

Tickets sold out, and Britvic GB Marketing Director, Kevin McNair, praised the programme of events for helping Londoners “start their week refreshed”.