Brand Experience | New Era

New Era’s Heritage Series is a selection of hand-picked premium silhouettes and styles that have been chosen for their innovation, creativity, importance and moments in time. In 1934, New Era was the first company to bring a high quality, handcrafted uniform cap to baseball. Thus, the “1934” collection is a testament to the brand’s longstanding commitment to quality and their authentic history with Major League Baseball. The New Era Heritage Series “1934” collection will be available beginning February 28 at select stockists.The collection drops February 28. To mark the release, New Era Europe hosted a banging party at Hoxton Gallery, with the inimitable Josey Rebelle on the decks, followed by crowd-pleaser Eliphino.