Brand Experience | Nike

Now, if you were lucky enough to be born in the 80s, then the 1994 World Cup is probably the fist international football tournament that you can remember clearly. On the news there was constant chatter about the world’s greatest show being taken to a nation of people that didn’t even refer to it by it’s proper name, the mercurial talents and dubious recreational choices of a Mr Diego Maradona and one of the worst penalty kicks ever taken by a rat tailed, footballing pro.It was also here that the Tiempo Premier boot rose to prominence, as it was worn by arguably the biggest star of the tournament – Romario – and several other major players in the World Cup Final.[gallery ids="1717,1719,1721,1722,1724,1725,1726,1729,1738,1740,1743,1746,1749,1751" type="rectangular"]Since then, the Tiempo range has gone from strength to strength and this year celebrates its 20th anniversary with the launch of the Tiempo ’94, a shoe for everyday wear that draws from the heritage of the boot that started it all; and the Tiempo Legend V, a modern twist on a classic boot. Both trainer and boot will have you rolling back the years to a time where you ate, slept and breathed football.After being taken down the road for a quick kick about/masterclass with the guys from the Nike Academy, we were back at Hoxton Gallery to be shown the boots itself and given the chance to pose some questions to Ashley Cole.

 

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